News Articles

What CHIP Enrollment can Teach ACA Backers


By Kyle Cheney

Advocates for CHIP coverage say the program’s early enrollment efforts produced lessons that Obamacare backers would do well to heed as they prepare for the second sign-up season later this year. First Focus, a children’s advocacy group, said CHIP’s enrollment process includes a heavy emphasis on marketing and using state dollars to boost outreach efforts. “Marketing was the initial focus of new CHIP programs, including paid and unpaid advertising, and branding of CHIP in many states to distinguish it from Medicaid, which still carried a stigma associated with welfare in many places. …

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