Liquid Nicotine Companies Co-Opt Popular Candy and Cereal Brands to Target KidsSafety
By Jennifer Gerson Uffalussy
The efforts of the traditional tobacco industry to market cigarettes to kids has been well documented. In the 1960′s tobacco companies advertised during popular kids shows like The Flintstones, put cigarette-shaped sweets on the market, and even created the character Joe Camel to appeal to youth. Now, cigarette advertising is heavily-regulated by government agencies.
But with the rise of e-cigarettes comes a new way to entice kids with nicotine, and companies are jumping at the chance, illegally branding their wares with the same names, packaging, logos and colors as popular candy and children’s cereal brands such as Cinnamon Toast Crunch and Hershey’s…