Messaging Resources Resources

View more First Focus resources in the Messaging Resources category...


A Social Media Guide to #ChildrensWeek2023

| June 11, 2023 |

Background Children’s Week 2023, which runs from June 11-17, will feature conversations, briefings, and in-person events with federal and state lawmakers, members of the Administration, advocates,

Children’s Week 2019

| June 5, 2019 |

Being a kid is always tough. You’ve got friendships to make, life lessons to learn, grownups to please. But threats to the health, safety

First Focus #ProtectChildren and #ProtectFamilies Resource Center

| October 30, 2018 |

The U.S. Department of Homeland Security has a proposed rule in the Federal Register that drastically changes long-standing, bipartisan immigration policy determining eligibility for

Children’s Budget Book 2018 – Messaging and Social Media Kit

| September 19, 2018 |

First Focus is proud to announce the release of Children’s Budget 2018, which captures and analyzes historical funding data and spending trends across a wide

Strategic Messaging Report: Protecting Medicaid and Children’s Health

| April 21, 2016 |

In July 2011, First Focus commissioned a study to find the most effective messaging strategies to protect Medicaid and the Children’s Health Insurance Program

ACA Messaging Recommendations – Memo to State Partners

| January 9, 2012 |

A brief set of talking points recommended for use by state advocates to connect successful implementation of the Affordable Care Act with a track-record

Strategic Messaging: Making Children a National Priority

| July 14, 2010 |

First Focus collaborated with messaging expert Dr. Drew Westen, to identify messages that effectively communicate the needs of America’s children in a way that

Message Memo: Speaking of Children …

| July 14, 2010 |

Renowned messaging expert Dr. Drew Westen shared this memo at Children’s Budget Summit 2010. It shows how children’s advocates can engage voters using messages

Poll Summary: Cover all Children from Head to Toe

| August 13, 2009 |

This fact sheet provides an overview of First Focus poll results about Children in Health Reform. The poll reveals overwhelming support for ensuring all

Effective Messages to Protect Children in Health Reform

| August 13, 2009 |

This document outlines talking points that convey the importance of protecting children in health reform. Use them in speeches, OpEds, Letters to the Editor,