Job Opening: Senior Director, Grassroots Advocacy
JOB DESCRIPTION SUMMARY
First Focus on Children is seeking a full-time Senior Director for Grassroots Advocacy to lead in the recruiting, organizing, mobilizing, retaining, and recognizing a grassroots movement in support of policy change for our nation’s children at the federal level and potentially at the state level in the future. The senior director will be in charge of developing and implementing a grassroots strategy to create an “Ambassadors for Children” program that will ensure effective volunteer engagement through regular communications, advocacy training, and both online and personal calls to action to raise issues and demonstrate support for policy change by federal policymakers that would improve the lives and well-being of children.
First Focus on Children is a bipartisan national advocacy organization dedicated to making children and families a priority in federal policy and budget decisions. First Focus leads a comprehensive advocacy strategy, with its hands-on experience with federal policymaking and a commitment to seeking bipartisan solutions. Some advocates believe that painting a compelling picture of the problems facing children is enough. First Focus believes awareness is the starting point, not the finish line. First Focus approaches its advocacy work, which is performed in partnership with its 501(c)(4) affiliate, First Focus Campaign for Children, through the following four steps: Raising Awareness, Developing Policy Solutions, Building Will, and Taking Action.
- Develops and implements a strategic plan around the recruitment, mobilization, and retention of grassroots members in a variety of congressional districts in support of children.
- Maintains regular communication with grassroots supporters to keep them engaged and active throughout the year, including alerts, newsletters, email updates, social media messaging, etc.
- Activates and engages grassroots supporters in both online and offline tactics, as appropriate, to impact public policy campaigns.
- Writes and launches action alerts to mobilize volunteers to send communications to lawmakers, regulators and industry leaders.
- Works closely with policy and communications staff to develop such communications materials for grassroots supporters that will most effectively lead to engagement by such advocates with federal policymakers on behalf of children.
- Identifies opportunities for the recruitment of grassroots supporters and key contact volunteers.
- Plans and implements grassroots training for grassroots supporters and staff as needed to educate on First Focus on Children policy and our 501(c)(4) partner – First Focus Campaign for Children – legislative priorities and how they can make an impact through advocacy.
- Regularly evaluates growth of the grassroots movement through various metrics, including but not limited to tracking performance of communications and analyzing network trends through web-based action and reporting systems.
EDUCATION, SKILLS, AND ABILITIES
We’re seeking candidates who excel in grassroots development and retention, are detail and results-oriented, and have a passion for improving the lives of children.
- Bachelor’s Degree in Political Science, Communications, related area or equivalent work experience.
- Minimum of 3-5 years of experience in community organizing and mobilization, volunteer management, public policy, public health, government relations, or political and/or issue campaigns.
- Ability to recruit, direct, coach, monitor, and supervise volunteers.
- Ability to work closely with policy and communications colleagues at First Focus to develop materials and resources that will help grassroots supporters deliver key messages to federal policymakers for the purpose of improving the lives and well-being of children.
- Working knowledge and ability to implement effective grassroots advocacy principles.
- Excellent oral and written communication skills.
- Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time constraints.
- Experience with supporting integrated campaign strategies, including media (traditional and social) advocacy, grassroots mobilization, coalition-building, and lobbying, to advance public policy goals.
- Use and management of web-based grassroots action sites for creating campaigns, sending alerts and managing volunteer and legislator information.
- Knowledge of the legislative process at the federal, state and local levels.
- Demonstrated ability to work with minimal supervision; self-starter.
- Must be able to travel overnight to meet with and help organize grassroots supporters around the country.
- Ability to manage future grassroots managers, as we build the movement across the country.
Submit a cover letter outlining your interest in the position and your resume to firstname.lastname@example.org with “Grassroots Advocacy Job” in the subject line.